Everything You Need to Know About Chatbot Marketing

Built to automatically engage with received messages, chatbots can be rule-based or powered by artificial intelligence (AI). In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers. H&M, the well-known global fashion brand has developed an interactive bot with the purpose to guide users through the online store areas in a way that aligns with their purchase desires. The conversational bots help mobile customers navigate their search through outfit possibilities and get customized results quickly. Others use them as a dedicated marketing strategy to provide customers with demos of their service or product. If you want great results from your chatbot marketing campaigns, you should combine them with other channels and live chat.

  • Therefore, it is crucial to interact with clients and to show interest in their needs.
  • For example, you can promote the contest on social media and ask users to sign up via the chatbot.
  • Chatbots tailor messages toward the user by using past information about the customer.
  • For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users.
  • Yet, they fail when they don’t deliver an experience as efficient and delightful as the complex, multi-layered conversations people are accustomed to having with other humans on messaging apps.
  • Some of these tips encourage you to ask for feedback, build a personalized experience, add on more chatbot functionalities, and the list goes on.

REVE Chat is an omnichannel customer communication platform that offers AI-powered chatbot, live chat, video chat, co-browsing, etc. Using chatbot marketing makes it quite easy to schedule, modify and cancel meetings, all without involving any human help which can easily help with the sales. What’s more, chatbots for lead generation allow customers to quickly make choices what is chatbot marketing by simply selecting the option most relevant to them. They now deploy chatbots to automate lead qualification processes and get a decent number of leads. You can count on chatbots to handle initial communication and collect any necessary details from the customers. It’s important to remember that there are still several don’ts when it comes to chatbot marketing.

How our infrastructure scales alongside our customers

You can offer free training videos, webinars, consultations, or video tutorials as an incentive for people who have shown interest in your brand. With the evolution of NLU and techniques such as text-to-speech and image conversion conversational AI has led to a binge in the realm of chatbot marketing. By leveraging chatbots, brands can better enable their support team with each social interaction while reducing customer effort, leading to a superior customer experience. Take advantage of our free 30-day trial to see how Sprout can support your social customer care with a balanced mix of chatbots and human connection. You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses. Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love.


This is one of the perfect ways to know your prospects more closely and capture more information on them in real-time. People can order their takeaways, ask for directions for dining, and do much more with the help of their chatbot. It even promotes the latest additions to their menu and offers special discounts to market them among their buyers.

Decide when and where your bot should appear

After going live with the chatbot, Sephora found that the customers were highly engaged in chatting with the brand on Kik and sent an average of ten messages per day. Chatbots are a cost-effective alternative to hiring customer service representatives. They require minimal maintenance and can handle multiple conversations at once, reducing the need for a large customer service team.

  • The robot assistant shares links and directions to official LEGO stores where parents can go and grab the desired gift for their kids.
  • Let’s look at what to avoid, so you don’t fall into any traps with your marketing automation chatbot.
  • Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation.
  • By giving your customers the option to speak to a real support agent, you’re not only improving the customer experience, you’re also improving the chance of making more conversions.
  • Speaking of COVID -19 pandemic, the World Health Organization launched its own chatbot on WhatsApp and Messenger called WHO Health Alert that alerts people to the latest Covid news and resources.
  • You could make the most of this by offering them more information and giving them the ability to make an order straight from the chat.

If a customer isn’t ready to make an order, chatbots can help them define what they’re looking for before a human adviser follows up. For example, for a coffee eCommerce store, it would be helpful for the chatbots to help the customer streamline their search to a type of bean or strength of the brew. It can then pass this information, along with the customer, onto an adviser who can assist from there. Conversations can be had across various chatbot platforms like Messenger, WeChat, and WhatsApp with an almost unlimited audience. MessengerPeople has estimated this audience to be almost five billion users. This gives you the chance to engage with an easily and heavily defined audience across the world.

Join The Team

They have the potential to make digital marketing truly practical as well as translate its effects and benefits into tangible reality. Whether you provide online services or run a more traditional business, taking part in conversational commerce, even through something as simple as reservations, can make a huge difference. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot. Such a bot is better than a form because it can provide the user with additional information while collecting the necessary data.

what is chatbot marketing

In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information. A good example comes from Sheetz, a convenience store focused on giving customers the best quality service and products possible. The chatbot interaction culminates metadialog.com with a call-to-action (CTA) once a user has responded to all your questions and is ready to move forward. Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop after one question and some may span multiple levels.

What Not to Do in Chatbot Marketing

So make sure to test different messaging and offers to see what gets the most engagement. By continuing to iterate on your chatbot experience, your marketing campaigns will spark more conversations with buyers and drive them further along the funnel. But all of that segmentation and personalization means that chatbot marketing can get really complicated. After all, a team of conversational marketers might have hundreds of sequences (or playbooks) running at the same time.

what is chatbot marketing

Companies program chatbots to answer common predefined questions and concerns. By instantly answering users’ questions, chatbots prevent you from missing another lead again. Chatbot marketing is a strategy that uses chatbot software for conversational marketing. It allows businesses to automate customer interactions and provide real-time personalized communication.

How Can You Use Chatbots in Marketing?

So, the number of steps to downloading the e-book is reduced, leading to increased conversion. Whether your approach with chatbots is intended to facilitate orders or attract new clients, it’s easy to set it up to work alongside your current marketing platforms. Then, you can let it work using the pre-built templates you’ve planned around. All you need to do is reap the data outcomes’ benefits to help you improve both your chatbot and general marketing moving forward.

what is chatbot marketing

The best way to lead a conversation in a specific direction is to create a conversation path that helps the AI understand what the user wants. With solutions like Talkative, chatbots can also enable seamless escalation to live chat. With the right chatbot software, you’ll receive advanced features like customization, translation, message previews, data capture, and pre/post-chat surveys. While customer representatives can be very frustrated from time to time and often lose their patience depending on a problem, chatbots do not face such a problem. Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO).

Chatbots for Shopping

Let’s not forget travel sites like Skyscanner that offer competitive flight rates for you. However, chatbots have become the latest addition to the list of platforms that help you book a flight for your journey. Help your HR identify better candidates for your business with a marketing chatbot. They can assist your human resource team in connecting with candidates and gathering more information without getting involved. From booking reservations to taking orders for takeaway, chatbots have helped restaurants manage customer requests. A chatbot by Nitro Cafe Coffee & Tea helps them manage their customers and reservation requests hassle-free.

what is chatbot marketing

While operators are able to focus on one customer at a time, chatbots can answer thousands of questions at the same time. Chatbots make it possible to provide instant responses to multiple customers thanks to the internet, software mechanisms, and the speed of the cloud. To enhance the customer experience with your business, build specified conversation trees for your chatbot to communicate effectively with customers. Keep in mind that while machine learning is promising, it is still in its early stages and may not always be able to adapt seamlessly to your business.

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